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Wilfrid Laurier University Leaf
October 24, 2014
Canadian Excellence

Digital Media & Journalism

Digital Media & Journalism at the Brantford Campus

The Digital Media & Journalism program prepares students with the critical thinking, knowledge and technical skills they need to work in the media today – in journalism, public relations or any organization or business with a media profile. By the time they graduate, students will be able to:

  • Create and navigate digital and social media platforms
  • Tell intelligent and compelling text-based and visual stories
  • Unearth and critically interpret information about contemporary issues
  • Understand and analyze the wider social, political and economic forces shaping today’s journalism and media environments

Students take a core set of courses, but also choose to specialize in Journalism, Digital and Social Media Studies, or Public Relations. They develop technical media production skills in courses delivered by Conestoga College on the Brantford campus, and graduate (after only four years) with a one-year post-graduate Contemporary Media Arts certificate from Conestoga as well as a Laurier honours Bachelor of Arts in Digital Media & Journalism. 

More information about the Digital Media & Journalism program will be available soon. In the meantime, please direct any questions to Dr. Sue Ferguson, Coordinator, Digital Media & Journalism, 

Program highlights 

  • Unlike Journalism programs at other universities, Laurier's Digital Media & Journalism program does not require a portfolio for admission. Instead, our program is designed to provide the foundation of skills required to build their professional portfolio while they are at university.
  • Students in fourth year complete a capstone project in their choice of fields: Journalism, Public Relations or Digital and Social Media Studies. In each case, they apply their deep research/reporting and analytic skills to a relevant issue or problem, and then design and produce a compelling visual- and text-based story in a digital format. They might, for example, produce an interactive web site featuring video, text, and audio and dedicated to reporting on a particular topic.
  • A unique relationship with the local newspaper, the Brantford Expositor, has led to many of the stories that our Journalism students write for class getting published in the city’s major newspaper – giving students a professional credit before they graduate. Students also have opportunities to gain work experience for credit in other news outlets, public relations firms and communications arms for other organizations.

Courses offered

Popular courses:

  • Cross-media Storytelling
  • Designing Digital and Social Media
  • Advocacy Journalism: Principles and Practice
  • Public Opinion Research: Surveys and Focus Groups
  • Social Documentary
  • Public Speaking

Admission requirements 

High School Admission Requirements College Grade Admission Requirements 

4U English at 75%

Average in top 6 4U or M courses of mid-70's 

Note: College Diploma graduates will not be admissible to full-time studies for 2015. For more information, please contact:

Alumni experience 

0000Hagan.jpgBecoming a journalist requires a mix of curiosity, knowledge and the ability to ask the tough questions. But most importantly, it requires the ability to talk to strangers and share their stories with the world. It is that combination that Tara Jeffrey says makes it “the best job you could ask for. Each day, I meet new, exciting and interesting people, and I get to tell their stories.” Jeffery was a member of the first graduating class of the Journalism program at Laurier's Brantford campus. Immediately following graduation, she was named the 2008 Ontario Student Journalist of the Year by the Ontario Newspaper Association, and has since won three Ontario Newspaper Awards. 

Currently a reporter at The Observer newspaper in Sarnia where she had worked as a summer student and during the holidays, Jeffery says she’s “already had some pretty amazing experiences — from the adrenaline-rush of an emergency evacuation, to the star-struck meetings with rock stars at the annual Sarnia Bayfest concerts. I’ve interviewed everyone from John Tory to Bon Jovi,” she says. 

Jeffery was initially drawn to Laurier's Brantford campus for the Contemporary Studies program, but when Journalism arrived, she was hooked. “I was already writing for the campus newspaper The Sputnik, and the following year I was named editor-in-chief,” she says. “That position, as well as my journalism classes — which exposed me to everything from court reporting, to broadcast, to news photography — definitely helped prepare me for my career.”