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Wilfrid Laurier University Leaf
October 22, 2014
Canadian Excellence

Business Technology Management

Business Technology Management at the Brantford Campus

Success in today’s business world depends increasingly on effectively leveraging technology in the workplace and beyond. Information and Communication Technologies (ICTs) are at the heart of everything that happens within and among organizations, their suppliers, customers and other stakeholders. Laurier's Brantford campus Bachelor of Business Technology Management (BTM) program prepares graduates to be leaders in a turbulent world of technology-based change. 

The strength of the BTM program comes from its unique programming that reflects the belief that it isn’t just about traditional business knowledge, the latest technical knowledge and professional training. It also places distinct emphasis on developing leadership, interpersonal communications, and collaboration skills. Housed within the internationally - accredited School of Business and Economics, this degree program prepares graduates to be comfortable learning about and working with the newest technologies.

Program highlights 

  • Co-op is automatic for all students in the program. Opportunities exist in various departments of hi-tech companies and IT departments of other companies across the province, including Brantford-Brant, Kitchener- Waterloo and the Greater Toronto Area.
  • The Canadian Coalition for Tomorrow’s ICT Skills (CCICT) is an industry-led, action-oriented, open multistakeholder initiative seeks to ensure that Canadian organizations can hire the information and communications technology (ICT) professionals they need, with the knowledge, skills and talents that meet the changing and diverse needs of this exciting field. CCICT’s BTM initiative will be supported by a pilot accreditation process in collaboration with the Canadian Information Processing Society (CIPS). Our program has been specifically designed around the learning guidelines developed by CCICT for Business Technology Management programs.
  • Laurier's School of Business and Economics is among the top 5% of business programs worldwide to be accredited by the Advance Collegiate Schools of Business (AACSB). This acceditation represents the highest standard of achievement for business schools around the world; Laurier SBE has been accredited since 2004.

Courses offered 

More information about BBTM courses.

Admission requirements 

High School Admission Requirements College Grad Admission Requirements 

4U English at 70%
4U Advanced Functions or
4U Calculus and Vectors at 70%

Average in top 6 4U or M courses: Mid-high 70s

Contact the Recruitment office for more info. 


Graduates will be ready for high demand jobs in business analysis, project management, sales, consulting, customer and supplier management, and marketing support. Some graduates will use what they have learned to strike out on their own as technology entrepreneurs or independent consultants. Demand is high and growing fast. Some 200,000 professionals are in business technology management type jobs today. Employers – in every industry – will need 65,000 more by 2015.

Faculty experience 

After 10 years as a software developer, Dr. Patricia McLaren decided to go back to school to complete her PhD in the hopes of finding solutions to the problems she was encountering in the workplace. “I was running into issues managing technical employees, specifically a lack of effective communication and understanding between technical and non-technical employees,” she said. “I was fighting against stereotypes surrounding technical employees, or geeks if you will, and the resulting power imbalance between the two groups.” 

McLaren feels it is this imbalance that is causing increasing difficulty in today’s workplace, which a program like the Bachelor of Business Technology Management (BTM) will work to correct. “I see the BTM as a giant step forward as a practical solution to these problems,” she said. “Graduates of this program will be better able to bridge the divide between business and technology professionals, and will be the final step in the ultimate convergence of business and technology in organizations.”