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Wilfrid Laurier University Leaf
April 23, 2014
Canadian Excellence

Business Technology Management


Business Technology Management at Laurier Brantford 

Success in today’s business world depends increasingly on effectively leveraging technology in the workplace and beyond. Information and Communication Technologies (ICTs) are at the heart of everything that happens within and among organizations, their suppliers, customers and other stakeholders. Laurier Brantford’s Bachelor of Business Technology Management (BBTM) program prepares graduates to be leaders in a turbulent world of technology-based change. 

The strength of the BBTM program comes from its unique programming that reflects the belief that it isn’t just about traditional business knowledge, the latest technical knowledge and professional training. It also places distinct emphasis on developing leadership, interpersonal communications, and collaboration skills. Laurier Brantford has embedded courses in liberal arts and leadership into the program to provide a more well-rounded education, better preparing graduates for the workplace of the future.

Program highlights 


  • Co-op is automatic for all students in the program. Opportunities exist in various departments of hi-tech companies and IT departments of other companies across the province, including Brantford-Brant, Kitchener- Waterloo and the Greater Toronto Area.
  • The Canadian Coalition for Tomorrow’s ICT Skills (CCICT) is an industry-led, action-oriented, open multistakeholder initiative seeks to ensure that Canadian organizations can hire the information and communications technology (ICT) professionals they need, with the knowledge, skills and talents that meet the changing and diverse needs of this exciting field. CCICT’s BTM initiative will be supported by a pilot accreditation process in collaboration with the Canadian Information Processing Society (CIPS). Our program has been specifically designed around the learning guidelines developed by CCICT for Business Technology Management programs. 
  • Laurier’s undergraduate and graduate business programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB). This accreditation represents the highest standard of achievement for business schools around the world. It recognizes that Laurier’s business programs have met a wide range of quality standards relating to the strategic management of resources, interaction of faculty and students in the educational process, and achievement of learning goals in these degree programs. 

Courses offered 

More information about BBTM courses.

Admission requirements 

High School Admission Requirements College Grad Admission Requirements 


4U English at 60%
4U Mathematics at 70%


Average in top 6 4U or M courses: mid 70s 

Contact the Recruitment office for more info. 


Graduates will be ready for high demand jobs in business analysis, project management, sales, consulting, customer and supplier management, and marketing support. Some graduates will use what they have learned to strike out on their own as technology entrepreneurs or independent consultants. Demand is high and growing fast. Some 200,000 professionals are in business technology management type jobs today. Employers – in every industry – will need 65,000 more by 2015.

Faculty experience 

After 10 years as a software developer, Dr. Patricia McLaren decided to go back to school to complete her PhD in the hopes of finding solutions to the problems she was encountering in the workplace. “I was running into issues managing technical employees, specifically a lack of effective communication and understanding between technical and non-technical employees,” she said. “I was fighting against stereotypes surrounding technical employees, or geeks if you will, and the resulting power imbalance between the two groups.” 

McLaren feels it is this imbalance that is causing increasing difficulty in today’s workplace, which a program like the Bachelor of Business Technology Management (BBTM) will work to correct. “I see the BBTM as a giant step forward as a practical solution to these problems,” she said. “Graduates of this program will be better able to bridge the divide between business and technology professionals, and will be the final step in the ultimate convergence of business and technology in organizations.”