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Wilfrid Laurier University Leaf
October 24, 2014
Canadian Excellence

Issue Advocacy Option

A vital part of an organizationís success is its ability to communicate with various audiences. The development and delivery of messages to employees and managers as well to external audiences like the community, shareholders, and the media, is the work of those in public relations.

The Issue Advocacy Option at Laurier Brantford provides students enrolled in any program on the Brantford campus with a unique opportunity to take courses in journalism, leadership and business in order to develop a broad understanding of organizational life and the critical written and oral communication skills needed by those working in Issue Advocacy. Courses include those that focus on reporting and writing, public and media relations, organizational strategy, leadership, internet and emerging media, as well as a senior course that focuses on influence, persuasion and negotiation.

Program Requirements
Required Courses: (3.5 credits)

JN 101 Reporting and Writing
BU121 Functional Areas of the Organization
BU208 Interpersonal Communication
JN 253 Introductory Skills: Public Relations
CT/OL224 Organizational Leadership
OL310 Organizational Strategy
OL365 Influence, Persuasion and Negotiation

Optional Courses: (0.5 credits)

JN250 Introductory Skills: Print Journalism
JN229 Journalism, the Internet and Emerging Media
JN313 Public Speaking