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Wilfrid Laurier University School of Business & Economics
August 30, 2014
 
 
Canadian Excellence

Research Events



Marketing Speaker Series

For further information on upcoming workshops, please contact:

Dr. Kalyani Menon, 519.884.0710 ext. 2704 or kmenon@wlu.ca

Upcoming and Recent Events

Date Speaker Topic Location

May 16, 2014

10:30am - 12:30pm 

Dr. Kersi Antia

Western University

TBD SBE 1210

Past Events

Date Speaker Topic Location

Jan. 24, 2014

10am - 12noon

 

Dr. Peter R. Darke

Schulich School of Business

FEELING CLOSE FROM AFAR: ROLE OF PSYCHOLOGICAL DISTANCE IN MULTICHANNEL RETAILING

Ernst & Young Boardroom

Dec. 6, 2013

1:30pm - 3pm

Dr. Narongsak (Tek) Thongpapanl

Brock University

What's formalization got to do with it? The interplay story between ORGANIZATIONAL social capital, internal knowledge sharing, and entrepreneurial orientation Ernst & Young Boardroom

Nov. 29, 2013

1:30pm - 3pm

Dr. Grant Packard
Putting the Customer Second: Personal Pronoun Use in Customer-Firm Interactions Ernst & Young Boardroom

Nov. 22, 2013

1:30pm - 3pm

Dr. Yuanfang Lin
The Blessing of Targeted Innovation in a Competitive Market
Ernst & Young Boardroom

Oct. 25, 2013

1:30pm - 3pm

Dr. Sourav Ray

McMaster University

When Market Leaders Leave Their Tier: Asymmetric Pricing in Online Sales of High Technology Products P3027

March 15, 2013

10:30AM-12:00PM

Dr. Mengze Shi

University of Toronto

Joint Decision Making in Dyad Calling Behavior
2C16 (the Arts building)

March 8, 2013

10:30AM-12:00PM

Dr. Theodore Noseworthy

Guelph University

Learn from Yesterday, Live for Today, Hope for Tomorrow: Is Temporally Inconsistent Preference Really the Result of Goal-dependent Construals?
P1021

January 18, 2013

10:30AM-12:00PM

Dr. Fang Wang
Decipher the Brand Value Structure: New Measures and Business Insights
Ernst & Young Boardroom

November 23, 2012

10:30AM-12:00PM

Dr. Tobias Schroeder

University of Waterloo

Models of Emotion and Their Relevance to Marketing
2C17 (the Arts building)

November 9, 2012

10:30AM-12:00PM

Dr. Pilar Carbonell

York University

Barriers to team learning via customer involvement in new service development: The roles of past team experience, technological turbulence and lead users 2C17 (the Arts building)

October 12, 2012

10:00AM-12:00PM

Chris Thorne

Hotspex Research

Not Available

(to marketing faculty members only)

P3027

April 13, 2012

10:30AM-12:00PM

Dr. Chatura Ranaveera
"For Better or for Worse? Adverse Effects of Relationship Age and Continuance Commitment on Positive and Negative Word of Mouth"
SBE2250

February 10, 2012

10:30AM-12:00PM

Dr. Hae Joo Kim
"Seeing Goals in Products: Effects of Goal Visualization on Willingness to Pay"
SBE1210

January 13, 2012

10:30AM-12:00PM

Dr. Sarah Wilner
"Can I see Some Identification? An Examination of Product Development Managers' Relationships with Their Target Customers"
1E1

November 18, 2011

10:30AM-12:00PM

Dr. Sukhvinder Obhi
"From Neuroscience of Social Behaviour to Awareness of Self: An Overview of Research in the Cognition in Action Lab @ Laurier"
2C3

October 21, 2011

10:30AM-12:00PM

Dr. Tripat Gill
"Counter-Stereotypical Products: How to Overcome the Barriers to their Adoption"
P1021

October 5, 2011

12:30PM-2:00PM

Dr. Maria Saaksjarvi

Delft University

"Rumor has it: The Role of Rumors in Building Curiosity about New Products"
Ernst & Young Boardroom

September 9, 2011

10:30AM-12:00PM

Dr. Nicole Coviello
"Customer Can Participate in Major Innovation: Learning from the Marketing Capabilities of Young and Small Technology Firms"
SBE1230