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Wilfrid Laurier University Communications, Public Affairs & Marketing
August 2, 2014
 
 
Canadian Excellence

Message from the President



max.jpgVisual Identity Review: A message from the President at the start of the initiative

Wilfrid Laurier University is celebrating a remarkable milestone in 2011 ó the 100th anniversary of this outstanding university.

Our centennial is an opportunity to look back, to reflect upon our roots and our accomplishments as an educational community. It is also an opportunity to look forward, to build on our strengths and to chart a path for the next century.

At Laurier, we have been preparing for this watershed moment for some time. In 2007-08, we undertook the Envisioning Laurier initiative, a consultative research process that provided the university with a clear statement of Values, Vision, Mission and Guiding Principles, and which also led to the development of a powerful institutional proposition that is authentic to Laurier: Inspiring lives of leadership and purpose.

The Envisioning Laurier research also informed the development of a fresh Academic Plan, which builds on the universityís tradition of teaching and research excellence and reflects the value Laurier places on co-curricular engagement.

Now, with a clear understanding of Laurierís strengths, values, and traditions, the university has embarked on a review of its visual identity, the graphic elements such as the crest and wordmark that are used to represent Laurier in all our print, web and other publications.

A visual identity is vital to how an organization sees itself and how it is seen by others. The main elements of Laurierís visual identity have not been refreshed in more than 20 years.

Our review will answer two key questions: Should we update or change the universityís visual identity? And if so, how can we update it in a cohesive way that reflects our strengths, values, and traditions?

To help  answer these questions, the university has engaged Scott Thornley + Company (STC), a respected design firm whose clients include, Columbia University, University College London, the Fields Institute, the National Arts Centre, the Royal Conservatory, the Christopher and Dana Reeve Foundation, and the Trudeau Foundation, to name just a few.

STC has reviewed the Envisioning Laurier research and the new Academic Plan, and will be consulting with alumni, students, faculty and staff prior to developing design recommendations.

We will keep you informed throughout this exciting process via this website, as well as through Laurierís social media channels and alumni communications. There will be opportunities for everyone to share their thoughts, and we encourage you to do so.

Max Blouw