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Communications, Public Affairs & Marketing
Laurier wins two gold AVA Awards
May 7/12
Laurier has won two golds in the 2011 AVA Awards, adding to the recent honours it has received for advertising and marketing materials marking the university’s centennial celebrations.
The two golds were awarded for the university’s Laurier100 homepage and for the centennial website as a whole (www.laurier100.ca).
“The LAURIER100 website was a great success, reaching a large audience with the story of the university’s centennial celebrations and of its 100-year history,” said Jacqui Tam, assistant vice-president, Communications, Public Affairs and Marketing. “I’m proud of our team’s hard work on this project, and pleased by the recognition we are receiving from the international advertising and marketing community.”
The AVA Awards is an international competition recognizing outstanding work by creative professionals on digital communication projects. Eligible projects include interactive websites, audio and video productions, social media sites and other digital media projects. The awards are administered and judged by the Association of Marketing and Communication Professionals.
The 2011 awards were selected from more than 1,700 entries, of which only 14 per cent received gold status. Laurier’s two golds in the AVA awards add to the six medals it recently won in the 27th Annual Educational Advertising Awards.
The university’s centennial website, developed by Laurier staff and the external design agency Scott Thornley + Company, features a historical timeline and photos, news updates, an interactive calendar of events and other dynamic features.
The site, which received over 75,000 unique visits from 148 countries during the course of the centennial year, will remain on-line indefinitely in commemoration of the centennial year.
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