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Wilfrid Laurier University Communications, Public Affairs & Marketing
September 1, 2014
 
 
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Communications, Public Affairs & Marketing

Laurier students excel in MBA case competition

Apr 13/04

Four young women, with diverse backgrounds in engineering, accounting and international trade, captured a third place finish during this year’s Samsung MBA Case Competition. The third annual event, hosted by the University of Toronto, Rotman School of Management, attracted Canada’s top-rated business schools.

The Laurier Team, composed of full-time MBA students Yamani Bhagavatula, Carmel Branston, Sharon Daniel and Tunde Turcsik, easily tackled the twenty minute presentations that focused on a marketing case dealing with Building Leadership in the Canadian Liquid Crystal Display Market. The foursome, who placed sixth of 32 teams during the John Molson Case Competition earlier this year, entered the Samsung MBA Case Competition and sailed through the preliminary rounds. With only three months experience as MBA students, Laurier’s team rivaled students who offered over a year and a half of acquired understanding from their respective two-year MBA programs. Laurier is recognized for introducing Canada’s first comprehensive one-year, full-time MBA program.

“We are very proud of the team’s work and the way they represented our school, commented team advisors Ruth Cruikshank and Detlev Nitsch. “They have once again shown that Laurier’s school of business & economics is one of the finest in the country.”

Samsung, a leader in digital electronics, “has committed itself to fostering the qualities of hard work, innovation and professionalism” explains Jason Park, President and CEO, Samsung Electronics Canada, Inc. “The Samsung MBA Case Competition celebrates and rewards these same qualities in the Canadian business leaders of tomorrow.”

Preliminary work began in January. The competition was based on a marketing case, the results of which were presented to and evaluated by a panel of professionals including business reporters, industry analysts and members of Samsung’s senior management. Each Laurier team member was awarded a 15-inch LCD TV while Laurier’s school of business & economics will receive a 43-inch projection TV for the team’s third place showing.

With more than 3,000 students and 100 full-time faculty members on campuses in Toronto and Waterloo, Ontario, Laurier’s SBE is one of Canada’s largest and most innovative business schools. For more information, please visit www.wlu.ca/sbe.

Public Affairs
Wilfrid Laurier University
Waterloo, ON
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