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Wilfrid Laurier University Communications, Public Affairs & Marketing
July 26, 2016
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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(News Release - Jul 25)
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(Campus Update - Jul 22)
Laurier leaders salute Jim Butler for a job well done Laurier leaders salute Jim Butler for a job well done
(Campus Update - Jul 21)
Laurier professor examines role of private-sector health services in developing countries Laurier professor examines role of private-sector health services in developing countries
(News Release - Jul 21)
Wilfrid Laurier University’s Board of Governors approves new contract with CUPE Local 926 Wilfrid Laurier University’s Board of Governors approves new contract with CUPE Local 926
(News Release - Jul 20)
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