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Wilfrid Laurier University Communications, Public Affairs & Marketing
May 30, 2016

Canadian Excellence

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team.†

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Laurier's new Intercultural Certificate program helps students build relationships based on curiosity, trust and mutual respect Laurier's new Intercultural Certificate program helps students build relationships based on curiosity, trust and mutual respect
(Campus Update - May 30)
Convocation Volunteers needed for Laurierís Waterloo ceremonies Convocation Volunteers needed for Laurierís Waterloo ceremonies
(Notice - May 27)
Laurier to host investment seminar with financial expert Petter Kolm Laurier to host investment seminar with financial expert Petter Kolm
(News Release - May 27)
Laurier to welcome young artists to QuartetFest Laurier to welcome young artists to QuartetFest
(News Release - May 26)
Laurier to recognize teaching assistants with awards of excellence Laurier to recognize teaching assistants with awards of excellence
(News Release - May 26)
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