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Wilfrid Laurier University Communications, Public Affairs & Marketing
February 10, 2016
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Laurier researcher receives provincial funding to study gendered-violence reporting processes Laurier researcher receives provincial funding to study gendered-violence reporting processes
(News Release - Feb 10)
Laurier professor plays key role in bringing Canada’s voice in Peace and Conflict Studies to the global stage Laurier professor plays key role in bringing Canada’s voice in Peace and Conflict Studies to the global stage
(News Release - Feb 10)
Roll up the rim for someone in need Roll up the rim for someone in need
(Campus Update - Feb 10)
A Laurier love story A Laurier love story
(Campus Update - Feb 09)
Laurier professor Eileen Wood receives prestigious 3M National Teaching Fellowship Laurier professor Eileen Wood receives prestigious 3M National Teaching Fellowship
(News Release - Feb 05)
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