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Laurier MBA team to defend their title in prestigious international competition

Mar 23/12

WATERLOO – Wilfrid Laurier University’s School of Business & Economics’ MBA students will compete to defend their title as participants in the Aspen Institute’s 2012 Business & Society International MBA Case Competition.

Laurier is one of 25 leading business schools chosen to engage in the case competition which celebrates innovation at the intersection of corporate profitability and environmental, social, and ethical issues. Students will have one weekend to analyze a new case study, authored by the Yale School of Management, and to give deep thought to the potentially positive role that business can play in society.

“This preeminent case competition inspires students to tackle real-life business challenges that broach serious societal issues,” said Nancy McGaw, Director of the Aspen Institute’s Center for Business Education. “Each year, we are encouraged by the creativity and intellectual rigor that this next generation of business leadership brings to today’s most pressing problems.”

Campus competitions will determine first place winners, whose work will be reviewed by academic judges to determine five finalist teams. Finalists will be flown to New York City, where they will present to a panel of corporate judges and join an invitation-only reception with friends of the Aspen Institute. Finalists compete for their share of a $40,000 prize pool, with the first place team receiving $20,000 and an additional $1,000 to donate to a charity of their choosing.

In 2011, Laurier took home this top honour, as one of only two Canadian universities in the competition. The Laurier team of Priyanka Sundaram, James Munro, Robert Colorafi, and Adam Melnik, were awarded the first place prize for their presentation outlining “A Bright American Future” for a Chinese-based renewable energy company.

“This was an outstanding achievement for Laurier and one we hope to repeat,” said Barry Colbert, director of the CMA Centre for Business & Sustainability at Laurier’s School of Business & Economics and faculty advisor to the Laurier teams. “It distinguishes our students as critical and integrative thinkers, capable of leading us in addressing the sustainability challenges facing humanity.”

The Aspen Institute’s 2012 Business & Society International MBA Case Competition is supported by: BNY Mellon, Bertelsmann, Levi Strauss & Co., and Marsh & McLennan Companies.

More information may be found at: www.AspenCaseCompetition.org.

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