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Wilfrid Laurier University School of Business & Economics
October 25, 2014
 
 
Canadian Excellence

CST executives listening to student presentations at Wilfrid Laurier University.
CST executives listening to student presentations at Wilfrid Laurier University.

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School of Business & Economics

CST executives team up with students from Wilfrid Laurier University in interactive case study

Feb 26/14

As a leading provider of education savings solutions, the Canadian Scholarship Trust Foundation (CST) is passionate about helping to ensure that every Canadian resident has the financial resources to pursue post-secondary education. Once they get to university, however, the work doesn’t stop.

Earlier this year, CST partnered with Wilfrid Laurier University (WLU) to create a unique case study for a third-year business class. These students had the opportunity to analyze CST’s overarching business model and growth strategy, formulate their recommendation and present their insights to our executive team, who provided real-time feedback and helped generate a lively discussion.

CST worked closely with Dr. Fang Wang at WLU to ensure that the case study was designed to add as much value as possible to her course curriculum.

“We were thrilled to be able to leverage CST’s expertise and give our students the opportunity to interact with an accomplished executive team,” said Wang. “It says a lot about a company when they’re willing to dedicate their time to help the next generation develop practical business skills. I was very impressed with the CST team’s enthusiasm and commitment to creating a positive learning experience for our students.”

Spearheaded by David Lewis, Chair of CST’s Board of Directors and PhD candidate at WLU, the case study project was equally well-received by both CST executives and WLU students. According to Lisa Pham, a student who participated in the case study, the assignment gave her the opportunity to receive direct feedback from business leaders she otherwise wouldn’t have the chance to interact with.

“A large chunk of what we learn in school is theoretical, so it was great to be able to apply my knowledge to a real issue and come up with strategic recommendations,” said Pham. “Rather than just receive a grade for our submission, we had the chance to bounce our ideas off of industry experts. I’m grateful that I had this opportunity and want to thank everyone at CST for their involvement.”

Similarly, fellow WLU student Scott Tremblay also spoke highly of the project and the lessons he learned.

“As a third-year business student, the CST case study assignment was one of the most inspiring I’ve received to date. The idea that a group of us could have our idea implemented by a leading organization really motivated us to come up with the most innovative and practical solutions. I think other companies could benefit from following CST’s lead and help students develop hands-on business skills.”

 “While the experience enriched the curriculum for WLU students, the case study was also extremely rewarding for CST executives,” added Sherry MacDonald, President and CEO, The Canadian Scholarship Trust Foundation & CST Consultants Inc. “As an organization, it was great to establish a connection with current university students and play a role in enhancing the quality of their education. It also gave our team the opportunity to hear fresh perspectives and return to the classroom for a day.”

When asked if this will become an annual partnership for CST, MacDonald indicated that the executive team will look to take advantage of these kinds of opportunities whenever possible.  

“Based on the success of this year’s case study, it’s definitely something that we’ll consider re-visiting in the future.”

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