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Wilfrid Laurier University Faculty of Science
April 23, 2014
 
 
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Business/Computing Students win Marketing & place 3rd in Management Information Systems Competitions

Jan 21/08

The ICBC is an annual business case competition featuring teams from Canadian Universities as well as  international competitors. The preliminary round is a written case submission and six teams for each event are selected to compete in the finals held at Queen's University in January.  The final round (aside from the Debate) is also case based. Each team has 5.5 hours to review a new case, prepare and present their proposal to panel of distinguished judges from the event's  industry.

Chris DePaul, Business/Computer Science and Mike Morrice, Business/Computing & Computer Electronics, won the Marketing competition at the Inter-Collegiate Business Competition (ICBC) finals held at Queen’s University January 10-13, 2008. 

"For Chris and I, the most gratifying part of the competition was in their appreciation for a solution that was focused on "doing the right thing": our case focused on developing a 10-yr vision for a stagnant partnership between Johnson & Johnson and The Hospital for Sick Kids. We were the only group that presented a vision to the panel of judges from Johnson & Johnson that centered on genuinely caring about the cause (reducing children's preventable injuries), and as a result improving employee morale, strengthening the brand, and pleasing consumers that are voting for companies they believe in with their purchases. "

Mike Morrice


Chris DePaul, Natasha Struminikovski and
Darryl Proniuk (ICBC 2008 co-chairs), Mike Morrice

Stewart McKendry and Greg Overholt, both Business/Computer Science students, placed third in the Management Information Systems competition at ICBC.

"Participating in the MIS category at ICBC was a rewarding experience that challenged Greg and I to integrate and apply the knowledge gained from the business and computing disciplines at Laurier. The double degree enabled us to balance business objectives with technical implications when tackling issues such as aligning IT to the business, extracting business value out of data, increasing user adoption of key business systems, and managing infrastructure technology outsourcing. Our specific case dealt with how an IT organization could drive a united front in serving the customer by integrating disjointed systems, processes and departments. This experience was a nice extension of my co-op term at PricewaterhouseCoopers LLP where as a member of IT Advisory, I was engaged in helping clients of different size and industry address similar issues."

Stewart McKendry

Greg Overholt and Stewart McKendry

Laurier's team was coached by Alan Marshall, a faculty member in the School of Business and Economics.

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