Visual Identity Review
Visual Identity Review Community Input - Visual Identity
- Does Laurier currently have a clear identity? How would you describe it?
- What are the biggest opportunities or issues facing Laurier from an identity perspective? What are your expectations of Laurier’s visual identity?
- Which are you most comfortable with: Wilfrid Laurier University, Laurier, WLU? Which do you think the school should be known by?
- What are the symbolic visual cues that spring to mind when you think of Laurier?
- Visual exercise: Out of the various logos/identities that are currently being used (i.e. the seal, various wordmarks, Laurier with the maple leaf), which ones resonate with you?
Please note: Laurier values free speech and freedom of expression and does not prescreen comments. However, we do not permit content that is hostile, threatening, abusive, contains commercial solicitations, is erroneous/libelous, sexist, racist, homophobic or is for any reason deemed to be inappropriate. We reserve the right to remove comments at any time without prior notice.
I believe that an identity should stand the test of time. It is what represents us. I do like the crest and the crest with the circle. I believe we should focus on those.
While I do like the big LAURIER words, a problem with that is, it doesn't identify Laurier as a university. If that is used, it should have the words "Wilfrid" on top and "University" on the bottom, or a "Wilfirid Laurier Univeristy" on the bottom or top. As a small university, people don't always identify LAURIER as a university. For example, the Toronto office, people walking by often mistaken LAURIER as a financial institution instead of a university. Even well-established universities have their name on their logo.
Also, people outside the university often refer to us as “Wilfrid Laurier” or “WLU” whereas internally, we are referred to by “Laurier”. Keeping in line with what the community expects can help us generate our reputation easier.
I do not believe Laurier should keep changing its logo. Keeping its tradition has its benefits and identifying the full name "Wilfrid Laurier Unviersity" is beneficial and professional.
Edward Choi, (BBA Co-op, WLU, 2008)
The identity has been among the strongest and most compelling programs in higher ed for a long time. The university's growth maps exactly to when the identity was launched.
It's evolved since its inception - cautiously and judiciously. It's worrisome that campus leaders feel the need to change the identity at all. By hiring a design firm to spearhead the "review", it appears that the decision to change has already been made. I do hope there is serious consideration begin given to leaving the visual identity exactly as it is.
Don't get me wrong, I love Laurier and I love the smallness of the campus and the beautiful seal. But corporate management needs to get their act together, stop trying to compete with schools that aren't in the same dimension, and stop wasting money on things that don't matter. Do you want students to be attracted to a school because you've got a spiffy new logo but they don't actually care about the programs or end up leaving because the program they wanted closed due to 'funding' or because they weren't really interested in the school itself? Wouldn't you rather that the students came to the school because of the programs offered, the class sizes, the accessible campus and succeed at their degrees? Please, 'updating the visual image' of Wilfrid Laurier University will not solve the problems I've listed above, so stop wasting money and get back to running the school. Thank you.
I also like using the LAURIER (with subscript underneath for each dept.) - however, I like the look of the LA@RIER with the shield as the 'U" - using that with each dept. as subscript underneath would be cool.
I hear all too often (City govt, businesses, and universities) thinking that they need to 'MODERNIZE' and I while I agree on some levels, I also think it needs to be taken with a grain of salt - one thing MODERNIZATION does, if fully implemented, is strip away 'history' - and I don't think that's the intention here. History includes the formidable 'reputation' of the university - which should never be lost from the universitiy's identity.
I think that a modern'ish' logo (like the circle one - it's clean and bold, not flowery - no unneccessary embellishments etc.) with it's history still intact, is the best route to take.
Also - the LA@RIER with the shield as the 'U" nicely marries 'modern' with 'history (i.e., reputation)'.