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Wilfrid Laurier University Leaf
September 2, 2014
 
 
Canadian Excellence
Kalyani Menon

Dr. Kalyani Menon

Associate Professor & Area Coordinator (Marketing)

Contact Information
Email: kmenon@wlu.ca
Phone: 519.884.0710 ext.2704
Fax: 519.884.0201
Office Location: P2074
Office Hours: Spring/Summer 2014: By appointment (by email)
Languages Spoken

English

Academic Background
BA (Delhi University), MBE (Delhi University), PhD (McGill University)
Biography

My research centres on enhancing consumer welfare during consumption experiences with a specific focus on affective experiences. I have conducted and published research on consumer coping, experiences of negative consumption emotions in the context of interpersonal interactions, experiences of consumer (dis)empowerment, and the adverse fall-out of consumer commitment. My research has been published in Journal of Retailing, International Journal of Research in Marketing, European Journal of Marketing, Journal of Service Management and other academic publications.

Areas of Expertise

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