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Wilfrid Laurier University Lazaridis School of Business & Economics
February 14, 2016
Canadian Excellence
Fang Wang

Dr. Fang Wang

Associate Professor (Marketing)

Contact Information
Phone: 519.884.0710 ext.3726
Fax: 519.884.0201
Office Location: P2048
Office Hours: Winter 2015: by appointment
Academic Background
BA (Renmin University of China), MBA (University of Texas), PhD (McMaster University)
Dr. Wang’s research focuses on brand equity assessment, marketing data mining/analysis, long-term marketing productivity, and marketing strategy. She also works on e-commerce and information systems related topics. Her research on brand equity assessment is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC). She is a key team member for a NSERC (Natural Sciences and Engineering Research Council of Canada) supported project on financial market information analysis. Her work has appeared in many academic journals, including Journal of Marketing, Journal of the Academy of Marketing Science, Information & Management, Journal of Consumer Marketing, among others.