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Wilfrid Laurier University School of Business & Economics
April 27, 2015
Canadian Excellence
David Blenkhorn

Dr. David Blenkhorn

Professor (Marketing)

Contact Information
Phone: 519.884.0710 ext.2467
Fax: 519.884.0201
Office Location: SBE3250
Office Hours: Fall 2012: Research Term
Academic Background
BComm (Mount Allison University), MBA (McMaster University), PhD (University of Bradford), CMA

David Blenkhorn teaches courses in Business-to-Business Marketing, Marketing Strategy, and Competitive Intelligence.  He has taught for the University of California, Berkeley, University of Toronto, Western University, York University, McMaster University, the Helsinki School of Economics and Business Administration (Aalto University, Finland), and Nova University (Portugal), among others. 

Prior to entering teaching he held positions in both industry and government and is consultant to industry, government and other organizations; his clients have included Deloitte-Touche, BP Petroleum (U.S.), Cathay Pacific Airways (Hong Kong), Hong Kong Telecom, The Government of Hong Kong,
IBC Shanghai (China), Innodecision (China), PMMS (UK & Hong Kong), the Government of Ontario, Rockwell Automation, GE Canada, DuPont Canada, and Bell Canada, among others.

Research, Publications, and other Scholarly Activities

Current research includes the topic Corporate Sustainability and the Green Evolution in Business-to-Business Marketing, which hypothesises that going forward, demonstratively practicing serious green initiatives will be a strategic imperative rather than solely a corporate social responsibility (CSR) issue. A sample of 145 business-to-business firms from around the globe is being utilized in the project.

project examines pedagogical techniques, including electronic media, to maximize the effectiveness in teaching competitive intelligence to diverse groups of students around the globe. The research is questioning the effectiveness of many of the past and present pedagogical techniques in today’s global multicultural business environment.

He is co-editor of the books (1) Competitive Intelligence and Global Business, (2) Controversies in Competitive Intelligence: the Enduring Issues, (3) Managing Frontiers in Competitive Intelligence, and co-author of the book Reverse Marketing: the New Buyer-Supplier Relationship. He has published articles on competitive intelligence, business relationship management, business-to-business marketing, and organizational effectiveness in journals such as Journal of Competitive Intelligence and Management, Journal of Advertising, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Industrial Marketing and Purchasing, Journal of General Management, and Journal of Teaching in International Business, among others.

He has served on the editorial boards of Journal of Business and Industrial Marketing, Journal of Nonprofit & Public Sector Marketing, and Journal of Competitive Intelligence and Management

An educator with a global perspective, his consulting, courses, and seminars have taken him throughout North and South America, Europe, Southeast Asia, and Australia.