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Wilfrid Laurier University School of Business & Economics
November 28, 2014
 
 
Canadian Excellence
Brad Davis

Dr. Brad Davis

Associate Professor (Marketing); Laurier Chair in Brand Communication

Contact Information
Email: bdavis@wlu.ca
Phone: 519.884.0710 ext.2539
Fax: 519.884.0201
Office Location: P2012

Languages Spoken

English

Academic Background
BA (University of Toronto), MA (McMaster University), MBA (York University), PhD (York University)
Biography

Brad Davis is an Associate Professor of Marketing and currently the Laurier Chair in Brand Communication. He teaches courses in brand communications and strategy; integrated marketing ommunications; marketing research and consumer behaviour. He has had articles published in the Journal of Advertising, Journal of Promotion Management and Canadian Journal of Marketing Research; a book chapter in Assessing, Managing and Maximizing Public Affairs Performance; and, papers in conferences for the Academy of Business Administration, European Society of Marketing Research, Administrative Science Association of Canada, Atlantic Business Schools and American Academy of Advertising.

RESEARCH INTERESTS

Brand Communications and strategic brand management; Integrated Marketing Communications; Marketing and Social Networks; Ethical issues in marketing communications.

LAURIER CHAIR IN BRAND COMMUNICATIONS

The American Marketing Association definition of marketing refers to an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings of value. Brand communications focuses on the “communicating” part of the definition; but, takes an important step by noting that marketing communications must be strategic not just tactical or creative. The key driver of that strategy is the brand. The goal of the Brand Com program is to produce graduates who can articulate an understanding of the brand and know how to engage consumers in brand-directed conversations. With the generous support of the Marketing Communication Educational Trust (www.mcet.ca) the Laurier Chair will seek to develop innovative curricula and educational experiences to further brand marketing education.