Dr. Brad Davis
Associate Professor (Marketing)
Contact Information
Email: bdavis@wlu.caPhone: 519.884.0710 ext.2539
Fax: 519.884.0201
Office Location: P2012
Office Hours: Winter 2010: Mon & Wed 3:30 - 5:00; Thurs 2:00-3:30; and by appointment
Languages Spoken
English
Academic Background
BA (University of Toronto), MA (McMaster University), MBA (York University), PhD (York University)Biography
Brad Davis is an Associate Professor of Marketing specializing in branding, advertising and marketing communications, and marketing research. He has had articles published in the Journal of Advertising, Journal of Promotion Management and Canadian Journal of Marketing Research; a book chapter in Assessing, Managing and Maximizing Public Affairs Performance; and, papers in conferences for the Academy of Business Administration, European Society of Marketing Research, Administrative Science Association of Canada, Atlantic Business Schools and American Academy of Advertising. He is currently active in the development of the Institute for Brand Performance to be located in WLU's School of Business.
RESEARCH INTERESTS
Strategic brand management and brand communications; Integrated Marketing Communications; and the social impact of advertising
