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Wilfrid Laurier University Communications, Public Affairs & Marketing
October 31, 2014
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Significant cultural material found on Laurier YMCA project site in Brantford during archaeological assessment
(News Release - Oct 31)
Laurier professor accepts prestigious award at the Palace of Westminster Laurier professor accepts prestigious award at the Palace of Westminster
(Campus Update - Oct 30)
Laurier earns high marks in Maclean’s university rankings Laurier earns high marks in Maclean’s university rankings
(News Release - Oct 30)
Laurier hosts seminar on Italian theory
(Campus Update - Oct 29)
IPRM next steps
(Notice - Oct 28)
More Headlines