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Wilfrid Laurier University Communications, Public Affairs & Marketing
October 20, 2014
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Laurier's Athletes of the Week: Nicole Lyon and Nakas Onyeka Laurier's Athletes of the Week: Nicole Lyon and Nakas Onyeka
(News - Oct 20)
Indonesian delegation visits Laurier Faculty of Social Work Indonesian delegation visits Laurier Faculty of Social Work
(Campus Update - Oct 20)
Laurier professors win prestigious OCUFA teaching awards
(News Release - Oct 15)
<em>CBC:</em> Laurier professor Simon Kiss on the effectiveness of endorsements in election campaigns CBC: Laurier professor Simon Kiss on the effectiveness of endorsements in election campaigns
(News - Oct 15)
Laurier's Athletes of the Week: Emily Brown and Dillon Campbell Laurier's Athletes of the Week: Emily Brown and Dillon Campbell
(News - Oct 14)
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