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Wilfrid Laurier University Communications, Public Affairs & Marketing
September 20, 2014
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Laurier working with City of Brantford on acquisition of Market Square Laurier working with City of Brantford on acquisition of Market Square
(Campus Update - Sep 19)
Laurier Library to open new Waterloo campus exhibit space Laurier Library to open new Waterloo campus exhibit space
(Campus Update - Sep 18)
Laurier movement disorders centre joins national strategy to fight dementia Laurier movement disorders centre joins national strategy to fight dementia
(News - Sep 18)
Career Fair 2014 RIM Park, Waterloo Sept. 24
(Campus Update - Sep 18)
Province invests $3.3m to support entrepreneurship education at Waterloo’s two universities Province invests $3.3m to support entrepreneurship education at Waterloo’s two universities
(News Release - Sep 18)
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