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Wilfrid Laurier University Communications, Public Affairs & Marketing
April 23, 2014
Canadian Excellence

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Tim Hortonís outlet in Peters Building closing temporarily, Starbucks hours extended
(Campus Update - Apr 23)
CIGI Campus awarded prestigious Governor Generalís Medal in Architecture CIGI Campus awarded prestigious Governor Generalís Medal in Architecture
(Campus Update - Apr 23)
Laurier launching unique MBA specialization in Management in the Golf and Resort Industry
(News Release - Apr 23)
Laurier awarded 2014 Environmental Recognition Award
(Campus Update - Apr 23)
<em>The Expositor:</em> Laurier-Y rec centre gets another $1-million boost The Expositor: Laurier-Y rec centre gets another $1-million boost
(News - Apr 21)
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