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Wilfrid Laurier University Communications, Public Affairs & Marketing
July 4, 2015

Canadian Excellence

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team.†

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


ICT to perform major network upgrades in July 2015
(Campus Update - Jul 03)
Laurier provides a home to PM Statues Project Laurier provides a home to PM Statues Project
(News Release - Jun 30)
Laurier and United Food and Commercial Workers Local 175 approve new agreement Laurier and United Food and Commercial Workers Local 175 approve new agreement
(Headline - Jun 28)
Laurier mourns the passing of Professor Emeritus Robert Stolar Laurier mourns the passing of Professor Emeritus Robert Stolar
(Campus Update - Jun 26)
Laurierís Rainbow Centre joins Toronto Pride Parade Laurierís Rainbow Centre joins Toronto Pride Parade
(Campus Update - Jun 26)
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