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Wilfrid Laurier University Communications, Public Affairs & Marketing
March 2, 2015

Canadian Excellence

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team.†

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Laurierís Department of Religion and Culture holds public conference to celebrate 40 years Laurierís Department of Religion and Culture holds public conference to celebrate 40 years
(News Release - Mar 02)
Laurier receives more than $1M in provincial funding for online learning initiatives
(News Release - Mar 02)
Art exhibit at Laurier explores Aboriginal experience Art exhibit at Laurier explores Aboriginal experience
(News Release - Mar 02)
Laurier blood donor clinic March 3, 11 a.m. Senate and Board Chamber Laurier blood donor clinic March 3, 11 a.m. Senate and Board Chamber
(Campus Update - Mar 02)
Laurier's Athletes of the Week: Whitney Ellenor and Kyrie Coleman Laurier's Athletes of the Week: Whitney Ellenor and Kyrie Coleman
(News - Mar 02)
More Headlines