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Wilfrid Laurier University Communications, Public Affairs & Marketing
May 25, 2016
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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(Campus Update - May 25)
Laurier students develop heritage maps to highlight Cambridge’s history and culture Laurier students develop heritage maps to highlight Cambridge’s history and culture
(News Release - May 24)
International marketing expert Nicole Coviello named Laurier University Research Professor International marketing expert Nicole Coviello named Laurier University Research Professor
(News Release - May 24)
Laurier receives award at Scotiabank Commercial Card Conference Laurier receives award at Scotiabank Commercial Card Conference
(Campus Update - May 24)
University Affairs: Meet Laurier’s Quantum Woman Shohini Ghose University Affairs: Meet Laurier’s Quantum Woman Shohini Ghose
(News - May 18)
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