Site Accessibility Statement
Wilfrid Laurier University Laurier Brantford
May 30, 2015
Canadian Excellence
Photo by Basil Cooper and used with permission (

Dr. Christopher Schneider

Associate Professor, Law and Society

Contact Information
Phone: 519.756.8228 ext.5548

Office Location: RCE209

Personal Website:
Languages Spoken


Academic Background

PhD, Justice Studies, Arizona State University, Tempe, Arizona
MA, Sociology, Northern Illinois University, DeKalb, Illinois 
BA, Sociology, Northeastern Illinois University, Chicago, Illinois


Christopher J. Schneider is Associate Professor in the Faculty of Liberal Arts. He taught at the University of British Columbia Okanagan campus for six years following the completion of his PhD in 2008. His research investigates mass media messages about crime, deviance, popular music, and the role of information technologies including social media in daily life. Provincial award recognition includes a 2013 Distinguished Academics Award awarded by the Confederation of University Faculty Associations of British Columbia. 

While at UBC Schneider was the recipient of seven university-wide awards, the Award for Teaching Excellence and Innovation ("Teacher of the Year"), five consecutive Teaching Honour Roll Awards (these awards recognize all faculty members in the top 10% in student evaluations of teaching effectiveness), and the Public Education Through Media Award "for actively and creatively sharing research expertise via the news media."

He has consulted with various organizations about his research, including the Royal Canadian Mounted Police (RCMP), the John Howard Society (JHS), and the Western Hockey League (WHL) of the Canadian Hockey League (CHL). Schneider is a previous editor of The Society for the Study of Symbolic Interaction (SSSI) society newsletter. 

Schneider is happily married, has two bulldogs (an English and French so he is bull-lingual) and a cat, likes the game of baseball, and is an avid fan of the rock band Model Stranger. 

In the News

Schneider is a regular contributor to news media. His research and commentary have been featured in hundreds of news reports across North America, including The New York TimesThe Globe and Mail, The National PostMaclean's Magazine, Reader's Digest, The Vancouver Sun, The Huffington Post, The Toronto Star, Vice Magazine, The Canadian Press, Postmedia News, CTV National Headline News, Global TV National News, CBC's "The National" and "Definitely Not the Opera," among others. His commentary has also appeared in opinion columns in various media outlets, including The Vancouver Sun and University Affairs.

He is a frequent guest commentator on Global Television, CKNW Radio (in Vancouver) and CBC Radio. 

Additional Information


Books & Special Issues

Hanemaayer, Ariane and Christopher J. Schneider (eds). 2014. The Public Sociology Debate: Ethics and Engagement (with a preface by Michael Burawoy). University of British Columbia Press.

Altheide, David L. and Schneider, Christopher J. 2013. Qualitative Media Analysis 2ed Sage. 

Aguiar, Luis and Schneider, Christopher J. (eds). 2012. Researching Amongst Elites Challenges and Opportunities in Studying Up. London: Ashgate Press.

Schneider, Christopher J., Bryce Merrill and Rob Gardner (eds). 2010. “Symbolic Interaction and Popular Music – Special Issue.” Studies in Symbolic Interaction Vol. 35.

Articles & Chapters (Refereed)

Schneider, Christopher J. (forthcoming). “Meaning making online: Vancouver’s 2011 Stanley Cup riot” in Kleine Geheimnisse: Alltagssoziologische Einsichten (trans: Little Secrets: Everyday Sociological Insights) edited by Michael Dellwing, Scott Grills, and Heinz Bude. Springer Germany.

Schneider, Christopher J. 2015. “Police Image Work in an Era of Social Media: YouTube and the 2007 Montebello Summit Protest” (pp. 227-246) in Social Media, Politics and the State:Protests, Revolutions, Riots, Crime and Policing in an Age of Facebook, Twitter and YouTube edited by Daniel Trottier and Christian Fuchs. Routledge.

Schneider, Christopher J. 2014. "Police Presentational Strategies on Twitter in Canada." Policing & Society: An International Journal of Research and Policy, 1-19.

Schneider, Christopher J., Hanemaayer, Ariane, and Nolan, Kyle. 2014. “Public Teaching as Service Sociology” (pp. 177-190) in Service Sociology and Academic Engagement Social Problems edited by A. J. Treviño and K. McCormack. Ashgate.

Schneider, Christopher J. 2014. “Social Media and e-Public Sociology” (pp. 205-224) in The Public Sociology Debate: Ethics and Engagement, edited by Ariane Hanemaayer and Christopher J. Schneider. University of British Columbia Press.

Hanemaayer, Ariane and Schneider, Christopher J. 2014. “Burawoy’s “Normative Vision” of Sociology” (pp. 3-27) in The Public Sociology Debate: Ethics and Engagementedited by Ariane Hanemaayer and Christopher J. Schneider. University of British Columbia Press.

Schneider, Christopher, and Trottier, Daniel. 2013. “Social Media and the 2011 Vancouver Riot”
Studies in Symbolic Interaction, 40: 335-362.

Schneider, Christopher J. 2012.  “American Crime Media in Canada: Law & Order and the Definition of the Situation" (pp. 155-166) in A. Salvini, D. Altheide, and C. Nuti, (eds), Present and Future of Symbolic Interactionism. Pisa University Press.

Schneider, Christopher J., and Trottier, Daniel. 2012. “The 2011 Vancouver Riot and the Role of Facebook in Crowd-Sourced Policing.” BC Studies, no. 175, Autumn: 57-72.

Schneider, Christopher J. 2012. “Examining Elites Using Qualitative Media Analysis: Celebrity News Coverage and TMZ” (pp. 103 119) in Researching Amongst Elites: Challenges and Opportunities in Studying Up, edited by Luis L.M. Aguiar and Christopher J. Schneider. London: Ashgate Press.

Schneider, Christopher J. 2012. “Interacting with News Media Journalists: Reflections of a Sociologist.” Pp. 216- 220 in Popularizing Research: Engaging New Genres, Media, and Audiencesedited by Phillip Vannini. New York: Peter Lang.

Schneider, Christopher J. 2011. "Constructing the Student Culprit.” Cultural Studies <_>Critical Methodologies 11(5): 434-445.

Schneider, Christopher J. 2011. "Popular Culture, Rap Music, "Bitch" and the Development of the Censorship Frame." American Behavioral Scientist 55: 36-56.

Schneider, Christopher J. 2010. “Music and Identity.” Studies in Symbolic Interaction 35:7-10.

Schneider, Christopher J. 2009. “The Music Ringtone as an Identity Management Device.” Studies in Symbolic Interaction 33: 35-45.

Reprinted (pp. 95-101) in Seeing Ourselves: Classic, Contemporary, and Cross-Cultural Readings in Sociology (2014) Fourth Canadian Edition. Edited by J. Macionis, N. Benokraitis, and P. Urmetzer. Pearson Press.

Altheide, David L., Coyle, Michael, DeVriese, Katie, and Schneider, Christopher J. 2008. “Emergent Research Methods in Media Analysis” (pp. 127-154) in The Handbook of Emergent Methods, Sharlene Nagy Hesse-Biber and Patricia Leavy (eds). Guilford.

*Schneider, Christopher J. 2003. “Integrating Critical Race Theory and Postmodernism: Implications of Race, Class, and Gender.” Critical Criminology 12: 87-103. 

Areas of Expertise

Click above keywords to see a list of other experts in each area