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Wilfrid Laurier University Leaf
August 23, 2014
 
 
Canadian Excellence
Apr2014

Grant Packard

Assistant Professor (Marketing)

Contact Information
Email: gpackard@wlu.ca
Phone: 519.884.0710 ext.4303
Other Phone: 416.985.4590
Fax: 519.884.0201
Office Location: P3016
Office Hours: Spring/Summer: By appointment (research term)
Personal Website: http://www.grantpackard.com
Languages Spoken

English

Biography

Grant Packard joined the Marketing Area in July 2012 after completing his Ph.D. at the University of Michigan, Ross School of Business. He also holds an MBA from McGill University and a B.S. (cum laude) from the University of Colorado at Boulder. Grant has served as a lecturer at the University of Toronto, Rotman School of Management and the University of Colorado, Leeds School of Business.

Grantís research explores self-presentation, social influence and perception in social interactions among consumers and firm agents. He also does some empirical work linking the structure of social interactions (network theory) to consumer and firm outcomes. His research has been presented at and/or published in the conference proceedings of the Association for Consumer Research, Consumer Culture Theory, Marketing ScienceSociety for Consumer Psychology, and the Society for Judgment and Decision Making. A paper based on his dissertation work received the Best Paper Award at the 2011 SCP Conference and was recently published at the Journal of Consumer Psychology.

Before entering academia, Grant was a marketing executive for Chapters/Indigo and Excite Canada. He began his marketing career at advertising agencies DMB&B New York and BBDO Toronto. His industry expertise lies in data-intensive strategies and channels (CRM, loyalty programs, online, research and analytics). In 2002, Grant was profiled as one of Canadaís top 30 marketers under the age of 30 by Marketing Magazine.