Dr. Lindsay McShane

Assistant Professor (Marketing)

Contact Information

Email: lmcshane@wlu.ca
Phone: 519.884.0710 ext.4558
Fax: 519.884.0201
Office Location: P2094
Office Hours: Fall 2012: Tues. 2:30-4:00 p.m.

Academic Background

Biography

Lindsay McShane is an assistant professor of marketing at Wilfrid Laurier University. She joined the Laurier School of Business and Economics in July 2012, after completing both her PhD (Marketing) and MSc (Marketing) at Queen's University. Prior to entering academia, she worked in marketing communications, crafting marketing plans and communication strategies for both public and private sector clients.

Lindsay's academic research focuses quite generally on understanding the ethical concerns that influence consumers’ perceptions of and relationships with organizations. Most recently, she has focused extensively on understanding consumers' fairness judgments and their importance in marketplace relationships. This stream of research highlights the centrality of both the self-concept and affect in shaping consumers' price fairness judgments. Her work has been published in several academic journals including the Journal of Retailing, the Journal of Business Ethics, Information and Organization and Business & Society. She has also presented her research at several academic conferences including the Association for Consumer Research, the Society for Consumer Psychology, the American Marketing Association and the Academy of Marketing Science. 

Lindsay' teaching interests include Introduction to Marketing, Integrated Marketing Communications, Brand Communication Management, Consumer Behaviour, Marketing Research and Marketing Strategy.