Dr. Hae Joo Kim
Assistant Professor (Marketing)
Contact InformationEmail: firstname.lastname@example.org
Phone: 519.884.0710 ext.4184
Office Location: P3022
Office Hours: By appointment
Academic BackgroundBA, BBA (Ewha Womans University), MBA (Seoul National University), PhD (University of Toronto)
Hae Joo Kim is an assistant professor of marketing at Wilfrid Laurier University. She is primarily interested in how subtle environmental cues can nonconsciously affect consumer judgment and behaviour. In explaining such phenomena, she adopts psychological theories pertaining to goals, motivation, affect, and metacognitive experiences. Her research offers insight into building effective advertising, market research, and branding strategies.
Hae Joo’s research has been presented at several academic conferences such as the Association for Consumer Research, the Society for Consumer Psychology, the Society for Personality and Social Psychology, and the Administrative Sciences Association of Canada.
Prior to coming to Canada, Hae Joo briefly worked as a research analyst at Samsung Economics Research Institute in South Korea. Her teaching interests include Introduction to Marketing Management, Consumer Behaviour, Marketing Communications, and Marketing Research.
Consumer Behaviour, Consumer Goals and Motivation, Nonconscious Processes, Social Marketing