Welcome to Experts at Laurier, a one-stop media resource featuring a broad database of experts who have agreed to make themselves available for media interviews. Contact them directly or call a media relations officer at 519-884-0710, ext. 3067 or 3070.
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Associate Professor & Area Coordinator (Marketing)
Areas of Expertise: Consumer behaviour; Services marketing
Biography: My research centres on ?
Areas of Expertise: Services marketing; Customer service; High-tech marketing; Personal branding
Biography: Shirley Lichti has an extensive background in sales, marketing, advertising, promotion, and training developed during a fourteen-year career with IBM. She has worked in Canada, the Caribbean and Japan and has experience in both the public and private?
Laurier researchers and faculty may express views that are not necessarily those of the University administration.