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Associate Professor & Area Coordinator (Marketing)
Areas of Expertise: Consumer behaviour; Services marketing
Biography: My research centres on ?
Areas of Expertise: Services marketing; Customer service; High-tech marketing; Personal branding
Biography: Shirley Lichti has an extensive background in sales, marketing, advertising, promotion, and training developed during a fourteen-year career with IBM. She has worked in Canada, the Caribbean and Japan and has experience in both the public and private?