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Wilfrid Laurier University Communications, Public Affairs & Marketing
August 30, 2014
 
 
Canadian Excellence
Welcome to Experts at Laurier, a one-stop media resource featuring a broad database of experts who have agreed to make themselves available for media interviews. Contact them directly or call a media relations officer at 519-884-0710, ext. 3067 or 3070.

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Rolf Seringhaus

Professor Emeritus (Marketing)

Areas of Expertise: Global marketing; Marketing research, strategy and planning; Promotion, advertising and media; International trade; Government trade missions; Trade fairs; Markets and buyer behaviour, luxury brands and goods

Biography: Dr. Seringhaus holds a BA in Economics (first class), an MBA in Marketing and International Business, and a PhD in International Marketing from York University, Toronto. He won the George Edwards Gold Medal for Excellence in Graduate Studies and received…

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