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Professor Emeritus (Marketing)
Areas of Expertise: Global marketing; Marketing research, strategy and planning; Promotion, advertising and media; International trade; Government trade missions; Trade fairs; Markets and buyer behaviour, luxury brands and goods
Biography: Dr. Seringhaus holds a BA in Economics (first class), an MBA in Marketing and International Business, and a PhD in International Marketing from York University, Toronto. He won the George Edwards Gold Medal for Excellence in Graduate Studies and received…
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