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Associate Professor, Psychology, (and Marketing, SBE)
Areas of Expertise: Cognitive Neuroscience;
Human Action and Consciousness,including neural and functional underpinnings of flexible behaviour;
Social Cognitive Neuroscience;
Agency and perceptions of control in joint and group activities;
Applied Cognitive Neuroscience;
Neuroscience and product design;
The consumer brain and marketing;
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Communications, Public Affairs & Marketing
