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Wilfrid Laurier University Communications, Public Affairs & Marketing
April 19, 2014
Canadian Excellence
Welcome to Experts at Laurier, a one-stop media resource featuring a broad database of experts who have agreed to make themselves available for media interviews. Contact them directly or call a media relations officer at 519-884-0710, ext. 3067 or 3070.

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Your search returned the following Experts.

Click on the person's name for more information.

Sukhvinder Singh Obhi

Associate Professor, Psychology, (and Marketing, SBE)

Areas of Expertise: Cognitive Neuroscience; Human Action and Consciousness,including neural and functional underpinnings of flexible behaviour; Social Cognitive Neuroscience; Agency and perceptions of control in joint and group activities; Applied Cognitive Neuroscience; Neuroscience and product design; The consumer brain and marketing;

(519) 884-0710 ext.2423

Rolf Seringhaus

Professor Emeritus (Marketing)

Areas of Expertise: Global marketing; Marketing research, strategy and planning; Promotion, advertising and media; International trade; Government trade missions; Trade fairs; Markets and buyer behaviour, luxury brands and goods

Biography: Dr. Seringhaus holds a BA in Economics (first class), an MBA in Marketing and International Business, and a PhD in International Marketing from York University, Toronto. He won the George Edwards Gold Medal for Excellence in Graduate Studies and received…

519.884.0710 ext.2471

Grant Packard

Assistant Professor (Marketing)

Areas of Expertise: marketing; consumer; product reviews; product ratings; online reviews; online ratings; online; social media; consumer; consumer behaviour; consumer behavior; identity; social influence; self-presentation; impression management; social network

Biography: Grant Packard …

519.884.0710 ext.4303

Shirley Lichti

Lecturer (Marketing)

Areas of Expertise: Services marketing; Customer service; High-tech marketing; Personal branding

Biography: Shirley Lichti has an extensive background in sales, marketing, advertising, promotion, and training developed during a fourteen-year career with IBM. She has worked in Canada, the Caribbean and Japan and has experience in both the public and private…

519.884.0710 ext.2147

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Laurier researchers and faculty may express views that are not necessarily those of the University administration.