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Laurier Chair in Brand Communication and Associate Professor (Marketing)
Areas of Expertise: Brand Communications and Strategy;
Integrated marketing communications;
Measuring Marketing Communications effectiveness;
Ethical issues in Marketing Communications.
Biography: Brad Davis is an Associate Professor of Marketing and currently the Laurier Chair in Brand Communication. He teaches courses in brand communications and strategy; integrated marketing ommunications; marketing research and consumer behaviour. He…
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Communications, Public Affairs & Marketing
