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Wilfrid Laurier University Communications, Public Affairs & Marketing
October 21, 2014
Canadian Excellence
Welcome to Experts at Laurier, a one-stop media resource featuring a broad database of experts who have agreed to make themselves available for media interviews. Contact them directly or call a media relations officer at 519-884-0710, ext. 3067 or 3070.

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Brad Davis

Associate Professor (Marketing); Laurier Chair in Brand Communication

Areas of Expertise: Brand Communications and Strategy; Integrated marketing communications; Measuring Marketing Communications effectiveness; Ethical issues in Marketing Communications.

Biography: Brad Davis is an Associate Professor of Marketing and currently the Laurier Chair in Brand Communication. He teaches courses in brand communications and strategy; integrated marketing ommunications; marketing research and consumer behaviour. He…

519.884.0710 ext.2539

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