Evaluating Performing Arts Audience Overlap (ABSTRACT)
Fisher, T., & Preece, S.
published: 2002 | Research publication | Refereed Journals - Policy
Fisher, T., & Preece, S. (2002). "Evaluating Performing Arts Audience Overlap". International Journal of Arts Management, 4 (3), 20-32.
ABSTRACT: Understanding audience overlap across performing arts events can help with management decisions related to cross-promotion, collaborative ventures, scheduling coordination, outreach and programming priorities. The authors analyse attendance at theatre, symphony, opera, choral music and dance performances using a survey of 10,749 adult Canadians. Three findings are of interest: (1) there is a significant degree of audience overlap among the five categories of performing arts; (2) opera-goers are the most likely and theatre-goers the least likely to attend other types of performing arts events, with symphony, choral music and dance audiences between the two extremes; and (3) audience members who most frequently attend one type of event represent a disproportionately large share of those who most frequently attend other types of events.
Download the article at: http://www.hec.ca/ijam/433.htm
revised Feb 10/05
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