2003-03 ODS: Applying Scenario-driven Strategy to Integrate Environmental Management and Product Design (Working Paper Abstract)
Noori, H., & Chen, C.
published: 2003 | Research publication | Working Paper - ODS
ABSTRACT: The successful development of breakthrough products with environmental attributes can not only create competitive advantage through operations excellence but also benefit the environment. This paper proposes a comprehensive scenario-driven method with detailed implementation steps for planning and developing breakthrough products with environmental attributes. A case study based on the development process of biotechnology products is presented to show the applications of the method and the resulting importance of flexibility as a key ingredient in operations strategy. The paper also discusses various operational, marketing, technological, economic, and environmental issues concerning the development of biotechnology products, an area that could have a significant impact on both human health and the natural environment.
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revised Dec 9/04
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