Collaborative Design in a Network Enterprise: The Case of Telecommunication Industry (ABSTRACT)
Noori, H., & Lee, W.B.
published: 2004 | Research publication | Refereed Journals - ODS
Noori, H., & Lee, W.B. (2004). "Collaborative Design in a Network Enterprise: The Case of Telecommunication Industry", International Journal of Production Research 42 (15), 2041-3054.
ABSTRACT: New product and service development is a highly interactive social process and is challenging enough when the activity is largely contained within one organizational unit. However, the complexity and challenges increase and magnify when the process involves a network of organizations with different goals, capabilities and dependencies. This paper takes an in-depth look at six new product and service development cases involving a network of organizations within the telecommunications industry. We are able to learn about the complex patterns of interaction across the value chain and uncover the nature of the process complexity and its impact on new product performance. Based on these insights, we discuss how managers can better manage these complex and challenging new product development processes in a networked enterprise.
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revised Jul 28/08
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