Site Accessibility Statement
Wilfrid Laurier University Leaf
December 22, 2014

Canadian Excellence

Documents


Chatura Ranaweera

Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit (ABSTRACT)


Ranaweera, C., Bansal, H., and McDougall, G.

published: 2008 | Research publication | Refereed Journals - Marketing

Ranaweera, Chatura, Harvir Bansal and Gordon McDougall (2008), Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit, Managing Service Quality, 18, 4, pp. 329-348.


ABSTRACT: A main focus in recent online consumer research has been on context specific trust, risk, and online buying experience. Despite their importance, the individual level equivalents trust disposition, risk aversion, and technology readiness have received limited attention. This research attempts to fill that gap by focussing on these crucial personality traits

KEYWORDS: Consumer behaviour, Consumer risk, Electronic commerce, Personality, Trust, World Wide Web


Download the article at: http://info.emeraldinsight.com/products/journals/journals.htm?id=msq

revised Feb 12/09

View all Chatura Ranaweera documents