Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit (ABSTRACT)
Ranaweera, C., Bansal, H., and McDougall, G.
published: 2008 | Research publication | Refereed Journals - Marketing
Ranaweera, Chatura, Harvir Bansal and Gordon McDougall (2008), “Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit”, Managing Service Quality, 18, 4, pp. 329-348.
ABSTRACT: A main focus in recent online consumer research has been on context specific trust, risk, and online buying experience. Despite their importance, the individual level “equivalents” – trust disposition, risk aversion, and technology readiness – have received limited attention. This research attempts to fill that gap by focussing on these crucial personality traits
KEYWORDS: Consumer behaviour, Consumer risk, Electronic commerce, Personality, Trust, World Wide Web
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revised Feb 12/09
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