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November 1, 2014

Canadian Excellence

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Gordon McDougall

The Effectiveness of Recovery Strategies After Service Failure: An Experiment in the Hospitality Industry


McDougall, G., & Levesque, T.

published: 1998 | Research publication | Refereed Journals - Marketing

McDougall, G., & Levesque, T. (1998). "The Effectiveness of Recovery Strategies After Service Failure: An Experiment in the Hospitality Industry". Journal of Hospitality & Leisure Marketing, 5 (2/3).

Download the article at: mailto:gmcdouga@wlu.ca

revised Jan 7/05

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