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Gordon McDougall
GoodLife Fitness Clubs
McDougall, G.
published: 2002 | Research publication | Refereed Journals - Marketing
McDougall, G. (2002). "GoodLife Fitness Clubs". Case Research Journal, 22 (1).
Keywords: Marketing, Services Marketing, Customer Retention, Long-Term Customer Value
Download the article at: http://www.sba.muohio.edu/crj/Pages/toc.htm#22:1
revised Jan 7/05
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