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September 3, 2014
 
 
Canadian Excellence

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Gordon McDougall

GoodLife Fitness Clubs


McDougall, G.

published: 2002 | Research publication | Refereed Journals - Marketing

McDougall, G. (2002). "GoodLife Fitness Clubs". Case Research Journal, 22 (1).



Keywords: Marketing, Services Marketing, Customer Retention, Long-Term Customer Value

Download the article at: http://www.sba.muohio.edu/crj/Pages/toc.htm#22:1

revised Jan 7/05

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