Site Accessibility Statement
Wilfrid Laurier University School of Business & Economics
October 24, 2014
 
 
Canadian Excellence

Documents


Business

Contemporary Marketing Practices Research Program: A Review of the First Decade


Brodie, R., Coviello, N., and H. Winklhofer

published: 2010 | Research publication | Refereed Journals - Marketing

Brodie, R., Coviello, N., and H. Winklhofer (2008).  "Contemporary Marketing Practices Research Program: A Review of the First Decade," Journal of Business and Industrial Marketing, 23(2), 84-94.

Download the article at: http://proquest.umi.com/pqdlink?index=15&did=1440879521&SrchMode=1&sid=1&Fmt=6&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1268151492&clientId=27850

revised Mar 9/08

View all Business documents | View all School of Business & Economics documents