The Business Case for Corporate Social Responsibility
In A. Crane, A. McWilliams, D. Matten, J. Moon, D. Seigel, (Eds.) The Oxford Handbook of CSR
Elizabeth C. Kurucz, Barry A. Colbert & David Wheeler
published: 2008 | Research publication | Chapters in books - Policy
In this chapter we provide a general summary of the key value propositions evident in the research on the business case for corporate social responsibility (CSR), described as four general types of the business case, or four modes of value creation. We then present a critique of these approaches (including identifying some problems inherent in the construct of CSR itself) and offer some principles for constructing a ‘better’ business case for CSR.
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revised Jul 18/08