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Wilfrid Laurier University School of Business & Economics
April 20, 2014
 
 
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Performance Assessment in Competitive Intelligence: An Exploration, Synthesis, and Research Agenda (ABSTRACT)


D. Blenkhorn & C. Fleisher

published: 2007 | Research publication | Refereed Journals - Marketing

Blenkhorn, D., & C. Fleisher (2007). "Performance Assessment in Competitive Intelligence: An Exploration, Synthesis, and Research Agenda", Journal of Competitive Intelligence and Management 4 (2), 4-22.

 


 

ABSTRACT: This paper’s aim is to answer the vital question – “What are the critical factors to assess competitive intelligence (CI) performance?” It will do this by examining the methods and techniques which link CI performance with measures of CI effectiveness in achieving organizational goals, while also focusing on bottom and top-line enhancement. Recommendations for establishing and assessing a CI performance assessment system and pitfalls to watch for are discussed. The paper concludes with implications for CI practitioners and a suggested agenda for future research.

Download the article at: http://www.scip.org/Publications/JCIMArticleDetail.cfm?ItemNumber=2526

revised Jul 8/08

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