School of Business & Economics
Performance Assessment in Competitive Intelligence: An Exploration, Synthesis, and Research Agenda (ABSTRACT)
D. Blenkhorn & C. Fleisher
published: 2007 | Research publication | Refereed Journals - Marketing
Blenkhorn, D., & C. Fleisher (2007). "Performance Assessment in Competitive Intelligence: An Exploration, Synthesis, and Research Agenda", Journal of Competitive Intelligence and Management 4 (2), 4-22.
ABSTRACT: This paper’s aim is to answer the vital question – “What are the critical factors to assess competitive intelligence (CI) performance?” It will do this by examining the methods and techniques which link CI performance with measures of CI effectiveness in achieving organizational goals, while also focusing on bottom and top-line enhancement. Recommendations for establishing and assessing a CI performance assessment system and pitfalls to watch for are discussed. The paper concludes with implications for CI practitioners and a suggested agenda for future research.
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