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Learning and Organizational Development
Social Media: The Three Big Myths
Blaise James and Jim Asplund (Gallup Management Journal)
published: 2011 | Newsletter | Newsletter
Customers and marketers alike are enthralled by social media. But can companies capitalize on it to acquire new customers?
Download: PDF (76k) Social-Media-Three-Big-Myt.pdf
revised Sep 7/11
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