Delays in New Product Introductions and the Market Value of the Firm
K. Hendricks, V. Singhal
published: 1997 | Research publication | Adobe Acrobat Files
"Delays in New Product Introductions and the Market Value of the Firm: The Consequences of Being Late to the Market"
Management Science, Vol. 43, No. 4, April 1997, pp. 422-436
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