Detlev Nitsch, David Rose, Josephine McMurray
published: 2005 | Case Study | Integrated Cases
Subject Area: Business Policy/Strategic Management; Human Resource Management; Marketing; Organizational Behaviour; Integrated
Key Issues: Core competence; High tech; Airline industry
Case Description: Navtech Inc. is a small, Waterloo-based company that sells products to help commercial airlines run their flight dispatch and crew management operations more efficiently. Navtech's senior management team believe that, having stabilized the company's revenues and profitability after a difficult restructuring, they are ready to grow the firm.
The industry has several dozen competitors most of whom operate in one or two of the five major product areas which constitute the complete spectrum of airline support services. Navtech has historically concentrated on the Dispatch and Crew Management product areas in the North American market, suggesting that there may be untapped international opportunities. While there are a few larger players, most competitors are quite small, and Navtech's executives feel there is an opportunity for growth if they can expand either in product or geographic space, or both. They must also strike a balance between internal
development and using alliances or even making acquisitions as a way to grow.
# Case Pages: 11
Case Number: 120053-W
Teaching Note: Yes
revised Aug 7/05