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Moulin Rouge
Carole Donada, Olivier Villalon, Jean-Marc Xuereb
published: 2006 | Case Study | Marketing
Subject Area: Marketing; Accounting/Finance; Small Business/Entrepreneurship; Business Policy/Strategic Management
Key Issues: Firm
turn around; Strategic, commercial and financial diagnostic (breakeven
point--fixed cost industry); Commercial and marketing policy
Case Description:
The Moulin Rouge case presents the causes leading to the Cabaret's
bankruptcy in 1997. It deals with the commercial, marketing and
financial strategies to turn the firm around.
The case study
begins with a detailed history of the Cabaret's success. Students
progressively discover the elements explaining the company's
difficulties, some of which are explained further in the case study
appendices. The appendix notes give precise information on the services
proposed by the firm Bal Du Moulin Rouge (BMR), its commercial
activity, statistics on tourism and the company's financial position.
The
pedagogical note presents a way to discuss the case in the classroom,
providing complementary information on the Moulin Rouge and various
technical notes (e.g., calculating breakeven point, PowerPoint
documents with explanatory graphs, etc.) There is an accompanying video
in english (11 minutes) which includes interviews with Moulin Rouge
customers and staff, and videos of the show.
The case and teaching notes are also available in french.
# Case Pages: 12 + 25 pages of appendices
Case Number: 010088-W
Teaching Note: Yes
revised Aug 7/06
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