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Zetor Tractors (A&B)
Karen L. Newman, Stanley D. Nollen
published: 2006 | Case Study | International Business
Subject Area: Business Policy/Strategic Management; International Business
Key Issues: Competitive Strategy; Organizational Design; Environmental Issues
Case Description: After the "Velvet Revolution,'' the Czech
Republic faced the task of privatizing its state-owned enterprises, and
the companies faced the task of coping with an environment where
customers decided what to buy. Zetor, a Czech manufacturer of tractors
and bearings, has lost half its sales, its biggest export customer, its
distribution channels, and its financing. The Managing Director
reorganizes and forms an alliance with John Deere, but it is uncertain
whether Zetor will survive as an independent company.
# Case Pages: A=11; B-9
Case Number: 120080-15-1
Teaching Note: Yes
revised May 24/06
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