Yu Zhi Hua: Profile of a Chinese Entrepreneur
published: 2006 | Case Study | International Business
Subject Area: Small Business/Entrepreneurship; International Business; Business Policy/Strategic Management; Marketing
Key Issues: What personal characteristics should an entrepreneur in China possess?; What environmental factors should a would-be Chinese entrepreneur consider when starting a business?
Case Description: The case focuses on one of the new "new breed" of entrepreneurs who have emerged in China since the end of the cultural revolution in the late 1970's. In 1984, Mr. Yu, who was then a factory worker in Wuhan, opened a small wholesaling business which, following some initial setbacks, began to grow and prosper.
# Case Pages: 8
Case Number: 060008-G
Teaching Note: No
revised May 24/06