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Case Publications
Yu Zhi Hua: Profile of a Chinese Entrepreneur
J. Jenkins
published: 2006 | Case Study | International Business
Subject Area: Small Business/Entrepreneurship; International Business; Business Policy/Strategic Management; Marketing
Key Issues: What personal characteristics should an
entrepreneur in China possess?; What environmental factors should a
would-be Chinese entrepreneur consider when starting a business?
Case Description: The case focuses on one of the new "new
breed" of entrepreneurs who have emerged in China since the end of the
cultural revolution in the late 1970's. In 1984, Mr. Yu, who was then
a factory worker in Wuhan, opened a small wholesaling business which,
following some initial setbacks, began to grow and prosper.
# Case Pages: 8
Case Number: 060008-G
Teaching Note: No
revised May 24/06
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