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Case Publications
Wuhan Art & Advertising Company, The
J.R.G. Jenkins
published: 2006 | Case Study | Communications
Subject Area: Communications; International Business; Marketing
Key Issues: Changing consumer attitudes
Case Description: A Chinese oil and chemical company, which has had difficulty is selling its soaps and detergents, plans to launch an improved new detergent. The case focuses on the organization of its advertising agency, the way in which the agency puts together an advertising campaign for the new product, and details of the campaign itself.
# Case Pages: 21
Case Number: 010032-G
Teaching Note: No
revised May 24/06
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