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Wright Airline Services Information Systems Organization
Neil W. Jacobs, Jason S. Schweizer
published: 2006 | Case Study | Marketing
Subject Area: Marketing; Small Business/Entrepreneurship
Key Issues: Market Segmentation; Services Marketing; Workforce Management; Marketing Strategy
Case Description: The newly promoted manager of Information Systems (IS) faces user dissatisfaction with service levels and frustration within his department over its inability to meet user expectations. Through user surveys, interviews with executives and users, and meetings with IS staff, the manager seeks the appropriate actions to make the Information Systems Organization a first-class department.
# Case Pages 15
Case Number: 010046-13-4
Teaching Note: Yes
revised May 24/06
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