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Case Publications
Windsor Miniature Golf
Gordon McDougall
published: 2006 | Case Study | Marketing
Subject Area: Marketing
Key Issues: Framework for analzing marketing problems; Evaluating marketing strategy options
Case Description: Two high school teachers are considering the possibility of establishing a new miniature golf course in Windsor. If they decide to proceed, the two entrepreneurs need to determine price and advertising strategies and an implementation plan. Students can evaluate the market for miniature golf, develop several strategy options, assess the likely consequences and determine the feasibility of the project succeeding.
# Case Pages: 3
Case Number: 010031-R
Teaching Note: Yes
revised May 24/06
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