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Case Publications
West Point Market: The Potential for Expansion
J.B. Wilkinson, Gary B. Frank
published: 2006 | Case Study | Marketing
Subject Area: Marketing; Small Business/Entrepreneurship; Business Policy/Strategic Management
Key Issues: Retail Management; Risk/Return; Repositioning Strategy; Merchandise Expansion
Case Description: This case focuses on the owner of a small specialty food store who is considering expansion, an image overhaul, and becoming an upscale supermarket.
# Case Pages: 7
Case Number: 010047-12-1
Teaching Note: Yes
revised May 24/06
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