Waterloo Microsystems Inc.
R. Ellis, H. MacKenzie, R.A. McGowan, F. Ramsoomair, B. Smith
published: 2006 | Case Study | Marketing
Subject Area: Business Policy/Strategic Management; Marketing; Organizational Behaviour; Accounting/Finance; International Business
Key Issues: Organizational survival; Turnaround in a high-tech growth industry; Strategy formulation and implementation
Case Description: WATERLOO MICROSYSTEMS INC. chronicles the marketing, human resource and financial challenges faced by a Waterloo, Ontario software development company specializing in local area networks. Product sales were not meeting projections despite positive reviews by industry publications. Expansion into the U.S. had not resulted in expected sales volumes and capital was becoming increasingly difficult to attract. The newly appointed CEO, Tom D. Beynon, is determined to turn the situation at WMI around in order to ensure the organization's survival and growth in the software marketplace.
# Case Pages: 15
Case Number: 120036-G
Teaching Note: No
revised May 24/06